Yes, Syska is an Indian brand, founded by the Uttamchandani brothers in 1989 under the name Shree Sant Kripa Appliances Pvt. Ltd (SSK Group). Over the years, it has transformed into a leading name in the LED lighting, personal care, and mobile accessories industries, becoming a household name in India.
Syska Brand Information
- Founded: 1989
- Founders: Rajesh Uttamchandani and Govind Uttamchandani
- Headquarters: Pune, Maharashtra, India
- Specialization: LED lighting, personal care appliances, mobile accessories, and electrical wires
- Current Revenue: Approx. ₹1,200 crores
- Key Markets: India
Current Status
Syska has grown into a trusted domestic leader in energy-efficient products and diversified into multiple categories:
- Syska LED: A flagship segment contributing 70% of the revenue, focusing on eco-friendly lighting solutions.
- Syska Personal Care & Mobile Accessories: Offering trimmers, grooming kits, power banks, and chargers, contributing 20% to the total revenue.
- Syska Wires: Another growing segment, backed by celebrity endorsements like Amitabh Bachchan.
- Brand Recognition: Syska gained significant traction through strategic advertising campaigns featuring celebrities like Irrfan Khan and Amitabh Bachchan.
The second-generation leadership, Gurumukh and Gitika Uttamchandani, has also stepped into the business, handling a significant portfolio of Syska personal care products and mobile accessories.
Future Outlook
Syska has ambitious plans to sustain its leadership in energy-efficient technology and expand further:
- Public Listing: Plans to go public within the next 2-3 years.
- Product Diversification: Focused on launching innovative products across segments, especially in personal care and accessories.
- Sustainability: Aiming to enhance its eco-friendly approach with advanced LED technologies.
- Market Expansion: Targeting growth in Tier-2 and Tier-3 cities while exploring international markets.
In conclusion, Syska is a shining example of an Indian brand that transitioned from the entertainment industry to a leader in the electrical and personal care sectors. With its innovative approach, strong market presence, and plans for the future, Syska continues to reinforce its position as a household name in India.
