Yes, Ether is an Indian brand. It was founded in 2015 by Shivani Kapadia and Abhishek Agarwal and focuses on creating high-street fashion for women.
Ether Brand Information
- Founded: 2015
- Founders: Shivani Kapadia and Abhishek Agarwal
- Shivani Kapadia: Comes from an engineering and fashion background with over 15 years of experience, including work with international brands like ParkerNY, East, and Velvet By Graham & Spencer. She also holds a patent to her name.
- Abhishek Agarwal: An ex-Googler and IIM Calcutta graduate with 10+ years of experience in digital marketing and e-commerce.
- Headquarters: India
- Industry: Fashion and Lifestyle
- Key Products: Women’s apparel, including dresses, tops, and trendy everyday wear
- Design Philosophy: Ether combines hand-embroidered embellishments with trendy silhouettes, offering luxury fabrics, well-tailored outfits, and a stylish designer look that provides an “ethereal” experience.
Current Status
Ether has carved a niche for itself in the Indian high-street fashion market by appealing to fashion-conscious women looking to elevate their everyday wardrobe. The brand is available on popular e-commerce platforms like Myntra, offering stylish and accessible clothing to a wide audience. It is recognized for its commitment to quality, innovative designs, and a touch of luxury in everyday fashion.
Future Outlook
With the rise of online retail in India, Ether is well-positioned to expand its market share. By leveraging the founders’ expertise in digital marketing, e-commerce, and design innovation, the brand can strengthen its presence and possibly explore offline retail and international markets. Ether’s focus on combining contemporary designs with traditional craftsmanship offers a unique value proposition in the competitive Indian fashion market.
Overall, Ether is a proudly Indian brand that blends creativity, quality, and modern aesthetics to deliver high-street fashion for women. With its strong foundation and innovative approach, Ether is poised to become a leader in India’s dynamic fashion industry.
