Nike Inc. is an American multinational company specialising in designing and manufacturing athletic footwear, sports equipment and accessories. The company markets and sells its products under its signature Nike brand, and also owns subsidiary brands like Jordan Brand and Converse. Nike is particularly known for its running, basketball and football shoes along with performance gear and casual clothing.
Nike operates in India through its wholly owned subsidiary, Nike India Private Limited. The brand offers a diverse range of footwear, apparel and accessories to the Indian customers. Nike India has a network of over 200 exclusive brand stores and is also present in the e-commerce segment through its own website/mobile app and collaborations with online shopping platforms like Flipkart, Ajio, Myntra and others. Nike products sold in India are mostly manufactured in Vietnam and China.
Brand Ambassador of Nike
Smriti Mandhana, a prominent member of the Indian women’s cricket team, became the brand ambassador of Nike in the year 2025. She is the face of Nike’s NorBlack NorWhite campaign which deals with the topic of empowering female athletes. Apart from Mandhana, fitness trainer Kunal Rajput is also the brand ambassador of Nike since 2019. He is presently the only male brand ambassador of Nike India. Rajput mainly promotes Nike app and also leads Nike fitness workshops.
Star cricketer Virat Kohli was the brand ambassador of Nike for a long time. However, a contract dispute ended his association with the brand. Bollywood actress and former badminton player, Deepika Padukone, was associated with Nike in the year 2016 when she featured in the brand’s ‘Da Da Ding’ campaign to encourage women to take up sports as a career.
Former football player Baichung Bhutia was the brand ambassador of Nike in the year 2006. Notably, he was the face of Nike India during the launch of ‘Total 90’ range of football products.
