Mercedes-Benz is a German automotive manufacturer of luxury passenger cars, vans, SUVs and commercial vehicles. It is a globally renowned automotive brand in the premium vehicle market. Mercedes is known for its cutting-edge technologies, safety innovations and sustainability. The company operates manufacturing facilities in 17 countries, including China, US, Vietnam and India. Moreover, it is present in over 180 countries. Mercedes has ventured into electrical vehicles as well through its EQ sub-brand which focuses on EVs.
Mercedes-Benz functions in India through its subsidiary, Mercedes-Benz India Private Limited, established in the year 1994. It is a major luxury car brand in India with a diverse portfolio comprising of sedans, SUVs, performance models and electric vehicles. Mercedes-Benz India operates an assembly plant in Chakan, Pune and has its own research and development centre in Bangalore. The company has a network of 59 retail outlets in 47 cities across India. Mercedes-Benz mainly caters to affluent customers in metro cities like Delhi, Bangalore, Mumbai, Chennai and Hyderabad. However, the brand has recently opened showrooms in non-metro cities like Patna and Nagpur as well.
Brand Ambassador of Mercedes
Cricketer and the current captain of the Indian test cricket team, Shubhman Gill, is the brand ambassador of Mercedes-Benz India. Gill prominently featured in the brand’s promotional campaign for its AMG CLE-53 model. Mercedes-Benz seeks to leverage Gill’s appeal among the cricket enthusiasts to promote its high-performance models. Even though there is no formal announcement by Mercedes-Benz India of Gill being appointed as its brand ambassador, his repeated appearance in the promotional campaigns of the brand effectively makes him the same.
Former cricketer Yuvraj Singh is the face of corporate social responsibility initiatives of Mercedes-Benz India. He was announced as a Laureus Sport for Good Ambassador for Mercedes-Benz India in the year 2017. He continues to support the corporate social responsibility initiatives of Mercedes-Benz India.
