Herbalife Nutrition Limited is an American multinational multi-level marketing company headquartered in Los Angeles, California, United States. The company develops and sells dietary supplements, sports nutritional products, weight management products, protein supplements and personal care items like skincare products, aloe drinks, meal replacements and more. Herbalife operates under the direct-selling model and has a network of more than 2.3 million independent distributors. The company is present in more than 90 countries worldwide.
Herbalife operates in India through its subsidiary, Herbalife International India Private Limited, established in the year 1998. It functions in India through a network of over 300,000 independent distributors across more than 50 places in the country. Herbalife’s product offerings in India include energy drinks, protein powders, meal replacement shakes, skincare products and aloe concentrates. The products for the Indian market are produced by contract manufacturers, in compliance with FSSAI and other Indian standards.
Brand Ambassador of Herbalife in India
Virat Kohli, the legendary cricketer and former captain of the Indian cricket team, is the brand ambassador of Herbalife since the year 2011. He specifically promotes the nutrition products of Herbalife, such as the Formula 1 Nutritional Shake Mix. The nutrition products offered by Herbalife align well with fitness-conscious persona of Virat Kohli.
Vice Captain of the Indian women’s cricket team, Smriti Mandhana, became the brand ambassador of Herbalife in the year 2021. She promotes Herbalife’s vritilife Ayurvedic skincare products like moisturiser, serum, facial cleanser, toner and others. Another women athlete who promotes vritilife Ayurvedic skincare range of Herbalife is the well-known table tennis player, Manika Batra.
Yashasvi Jaiswal, a rising star in Indian cricket, was roped in by Herbalife as its brand ambassador in February 2025. He endorses the nutrition products of the brand. Badminton player and Olympian Lakshya Sen is also the brand ambassador of Herbalife for sports nutrition products.
Former brand ambassadors of Herbalife include Olympic medalist Saina Nehwal, squash player Deepika Pallikal and tennis player Somdev Devvarman.
