Samsung is a South Korean multinational conglomerate with diverse business interests across multiple industries. Its largest and most famous subsidiary is Samsung Electronics which designs, manufactures, markets and sells a wide range of consumer electronics, including smartphones, tablets, televisions, refrigerators, washing machines, audio systems and monitors. Samsung also operates in other industries, such as heavy industries, construction, IT services, electrical components, automotive electronics and life insurance, through its subsidiaries.
Samsung is the largest consumer electronics brand in India, offering a number of products like smartphones, home appliances, televisions, wearables and more. It is particularly strong in the Indian smartphone market. Samsung operates the world’s largest manufacturing facility at Noida, Uttar Pradesh, which manufactures smartphones, tablets and refrigerators. In addition, the company has dedicated R&D centres in Noida, Delhi and Bangalore. Samsung is the second-largest exporter of handsets from India. The company is planning to manufacture laptops in India.
Brand Ambassador of Samsung
Bollywood actress Alia Bhatt was appointed as the brand ambassador for Samsung’s foldable series smartphones in the year 2020. She has promoted multiple foldable models of Samsung, including Galaxy Z Fold3 5G and Galaxy Z Flip3 5G. Bhatt is currently promoting the latest Galaxy Z Fold6 and Galaxy Z Fold7 models. Samsung leverages her huge fan base and immense popularity on social media to promote its foldable devices.
Ace javelin thrower and Olympic gold medalist Neeraj Chopra was appointed as the brand ambassador for Samsung’s Galaxy Z Fold6 in the year 2024. Samsung’s ‘India Cheers for Neeraj’ campaign promoted the brand’s Galaxy AI and foldable smartphones. Bollywood stars Varun Dhawan and Kiara Advani were roped in by Samsung to endorse Galaxy Z Series in 2023.
Actor Shahid Kapoor was the brand ambassador of Samsung in the year 2015. He was appointed to promote Galaxy J Series. Other past brand ambassadors of Samsung in India include cricketer Virat Kohli, shuttler PV Sindhu, actor Ranveer Singh and actress Priyanka Chopra.
