Is Durex an Indian Brand?

No, Durex is not an Indian brand. It is a British brand owned by Reckitt Benckiser, a multinational consumer goods company.

Brand Information

History and Evolution

• Origins:
  Durex was first developed in 1929 under the purview of the London Rubber Company (formed in 1915) and British Latex Products Ltd. The name Durex was derived from the words Durability, Reliability, and Excellence, reflecting its commitment to high-quality products.
• Manufacturing Beginnings:
  The first condoms under the Durex name were manufactured in 1932, in collaboration with Lucian Lundau, a rubber technology student from Poland. The company’s focus was on ensuring the highest standards of safety and quality for its products.
• Ownership Changes:
  In 1994, the London Rubber Company ceased manufacturing its own-brand condoms, and the brand transitioned under SSL International. In 2010, Reckitt Benckiser, a British-Dutch multinational, acquired SSL International, thus becoming the parent company of Durex.
• Global Market:
  Durex has become one of the world’s leading brands in condoms and personal lubricants, accounting for 30% of the global market. In 2006, Durex was the second-best-selling condom brand in the United States, following Trojan.
• Karex:
  Durex condoms are manufactured by Karex, a Malaysian company, one of the world’s largest condom manufacturers.

Brand’s Legacy and Current Status

• Cultural Impact:
  Durex has maintained a strong cultural impact with its consistent focus on promoting safe sex and sexual wellness. The brand has pioneered numerous campaigns, both globally and locally, to raise awareness and educate consumers.
• Product Range:
  Durex offers a wide range of condoms, lubricants, and sexual health products. Some of the popular products include Durex Play Lubricants, Durex Intense, and Durex Condoms with different features such as extra sensitivity, pleasure, and ultra-thin material.

Durex’s Presence in India

• Launch in India:
  Durex made its entry into the Indian market in the 1990s and quickly became a leading name in the sexual wellness category. It has since continued to grow in popularity in India, where the awareness around sexual health has been rising in recent years.
• Local Initiatives:
  The brand has also been actively involved in various awareness campaigns and programs to educate the masses about safe sex, contraceptive choices, and the importance of sexual health.

Conclusion

Durex is a British brand with a rich history dating back to 1929. Initially developed by the London Rubber Company, Durex has become a global leader in sexual wellness products. It is currently owned by Reckitt Benckiser and is widely recognized in the Indian market for its premium condoms, lubricants, and other intimate care products.