Tommy Hilfiger is an American fashion and lifestyle brand, established in the year 1985. Since the year 2010, Tommy Hilfiger is functioning as a subsidiary of PVH Corp, an American multinational clothing company. PVH Corp bought Tommy Hilfiger Corporation for $3 billion in March 2010. Tommy Hilfiger specialises in apparels for men/women/kids, watches, eyewear, perfumes, footwear and home furnishings. The brand is present in more than 100 countries and has a network of over 2000 retail stores. Tommy Hilfiger is widely known for its casual and sporty aesthetics.
Tommy Hilfiger entered India in the year 2004 through a joint venture between Arvind Limited and Murjani Group. It is currently managed in India by Arvind Fashions Limited, which is a subsidiary of Arvind Limited. Tommy Hilfiger’s product offerings in the Indian market include jeans, polo shirts, shirts, t-shirts, dresses, watches, shades, fragrances, wallets, belts and laptop bags. The brand has a network of more than 1000 point-of-sales, including flagship stores and department stores, across 98 cities in India. Furthermore, Tommy Hilfiger products are also available on multiple e-commerce platforms like Myntra, Flipkart, AJIO, Tata Cliq, Nykaa Fashion and NNNOW.
Brand Ambassador of Tommy Hilfiger
Bollywood actor Shahid Kapoor is a long-time brand ambassador of Tommy Hilfiger in India. He has starred in the brand’s promotional campaigns for its watch collections. These include Fall/Winter 2019 Tommy Hilfiger watch collections, Spring 2023 Tommy Hilfiger watch collections and Fall/Winter 2024 Tommy Hilfiger watch collections. Kapoor endorses Tommy Hilfiger watches on electronic, print and social media platforms.
South Indian actress Samantha Ruth Prabhu was appointed as the brand ambassador for the Fall/Winter 2023 Tommy Hilfiger Watches campaign. She starred in the campaign with Shahid Kapoor. Prabhu had previously collaborated with the brand to promote its 2023 Spring Collection.
Tommy Hilfiger had expressed its interest in appointing actor John Abraham as its brand ambassador in the year 2007. However, the same did not materialise.
