Calvin Klein is an American multinational fashion and lifestyle brand specialising in apparel, jeans, underwear, perfumes, watches, leather products and lifestyle accessories. The company is a leading global brand in the premium fashion segment. It operates in over 110 countries and has a global network of more than 1000 stores. The brand has a strong presence in North America, Asia-Pacific, Europe and Latin America.
Calvin Klein is operating in India under a licensing and distribution agreement with Reliance Brands Limited since the year 2008. The brand offers numerous products to the Indian consumers, including casual and denim jeans, underwear, ready-to-wear apparel, perfumes like the popular CK One, performance wear like leggings and sports bra, and accessories like watches, bags, belts and more. Calvin Klein has around 20 exclusive retail stores in India and is also present in numerous multi-brand retail stores across the country.
Brand Ambassador of Calvin Klein (CK)
Disha Patani is the brand ambassador of Calvin Klein since the year 2023. She is a leading model and actress with a huge fan following particularly among the youth in India. Patani is known for her bold image on the screen and fitness-focused persona which aligns well with the sensual and youth-centric brand identity of Calvin Klein.
Disha Patani has featured in numerous campaigns for Calvin Klein. They include Spring 2023 Collection Launch, Spring 2023 Watch Collection, Fall 2024 Underwear Collection and Fall 2024 Watch Collection. Calvin Klein leverages her mass appeal through numerous campaigns across multiple product segments like underwear, watches and apparel.
Jim Sarbh is another brand ambassador of Calvin Klein India. The company signed him as its brand ambassador in February 2024. Sarbh is an actor who is best known for his roles in the movies Rocket Boys and Made in Heaven. He mainly promotes the brand’s briefs line. The brand seeks to utilise his charm and style to connect to a larger audience.
