No, Beverly Hills Polo Club (BHPC) is not an Indian brand. It is an American lifestyle brand established in 1982, inspired by the luxurious and sporty culture of Beverly Hills, California.
Brand Information
| Brand Name | Beverly Hills Polo Club (BHPC) |
|---|---|
| Founded | 1982 |
| Headquarters | Beverly Hills, California, USA |
| Industry | Fashion, Lifestyle, and Fragrances |
| Key Products | Apparel, Accessories, Footwear, Fragrances |
| Global Presence | Over 650 exclusive stores in 70+ countries |
| India Entry | Operates under Apparel Group India |
Current Status
Beverly Hills Polo Club has established a growing presence in India under the management of Apparel Group India, a Dubai-based retail conglomerate. BHPC currently has 17 exclusive stores across major cities in India, including Kolkata, Mumbai, Bengaluru, Hyderabad, New Delhi, Chennai, and Kerala.
The latest addition to its retail portfolio in India is its first store in Bengaluru, located in Forum Mall, South Bengaluru. The brand is marketed as a symbol of luxury and sporty elegance, appealing to fashion-conscious individuals.
Globally, BHPC has a strong international presence, with over 650 exclusive stores and distribution in thousands of outlets across 70+ countries.
Future Outlook
- Retail Expansion in India: BHPC plans to strengthen its foothold in India by opening more exclusive stores in untapped urban markets.
- Brand Building: Continue emphasizing its identity as a luxurious yet sporty lifestyle brand, resonating with young professionals and affluent consumers.
- Global Strategy: Expand its product offerings and enhance its global presence through collaborations and innovative campaigns.
Conclusion
Beverly Hills Polo Club is an internationally recognized American brand that captures the glamour of Beverly Hills and the heritage of polo. With a robust and expanding presence in India under Apparel Group India, the brand is becoming increasingly popular among Indian consumers seeking premium lifestyle products. While it operates stores in India, its identity firmly remains that of a global luxury brand with American roots.
