Epigamia is a homegrown company that has revolutionized the Indian snacking industry with its innovative Greek yogurts and dairy-free alternatives. Known for blending traditional ingredients with modern nutritional needs, the brand caters to the urban, health-conscious demographic. Its diverse range of products ensures it remains a favorite choice for those seeking healthy yet delicious snacking options.
Epigamia Brand Information
- Brand Name: Epigamia
- Founded: 2015 (source-https://scroll.in/article/1055985/epigamia-how-the-greek-yogurt-brand-from-india-came-into-existence-and-got-its-name#:~:text=In%202015%2C%20Drums%20Food%20International,to%20be%20a%20sleeper%20hit.)
- Founder: Rohan Mirchandani, Rahul Jain, Uday Thakkar
- Current Owner: Drums Food International Pvt. Ltd.
- Headquarters: Mumbai, India
- Product Categories: Greek Yogurt, Artisanal Curd, Smoothies, Plant-Based Products, and other dairy alternatives
History and Evolution
Origins:
Epigamia was launched in 2015 by Drums Food International Pvt. Ltd., with the aim of redefining the dairy segment in India. The brand introduced Greek yogurt to the Indian market, focusing on health-conscious millennials and urban consumers looking for nutritious and tasty alternatives to traditional snacks.
Name & Concept:
The name “Epigamia” originates from ancient Greece, meaning a “mutually beneficial relationship,” symbolizing the brand’s goal to create a healthy and delicious relationship between food and its consumers.
Products:
Epigamia initially began with Greek yogurt in a variety of flavors and has since diversified its product range to include smoothies, artisanal curd, lactose-free and plant-based options, and dairy-free coconut yogurt. The brand emphasizes innovation, quality, and health benefits.
Unique Selling Proposition (USP):
Epigamia stands out for introducing Greek yogurt to India, offering a protein-rich, preservative-free, and healthy snack option. The brand focuses on blending health with convenience, making it a favorite among urban consumers.
Current Status
Epigamia has established itself as a leading brand in India’s premium dairy segment. It is widely available in retail outlets, supermarkets, and e-commerce platforms like BigBasket and Amazon. The brand is backed by significant investments from global entities such as Danone Manifesto Ventures, further enhancing its market credibility and expansion.
Future Insight
Epigamia is poised for significant growth in India’s rapidly evolving health and wellness food market. The brand is expanding its product portfolio to include innovative dairy and non-dairy options such as plant-based yogurts, protein-rich snacks, and lactose-free offerings, catering to diverse dietary preferences. With increasing urbanization and a growing demand for health-conscious alternatives, Epigamia is expected to penetrate deeper into Tier 2 and Tier 3 cities, beyond its existing stronghold in metropolitan areas.
Strategic collaborations, like its partnership with Danone Manifesto Ventures, provide the brand with expertise and resources to scale operations and explore international markets. The focus on sustainable packaging and eco-friendly practices is likely to resonate with environmentally conscious consumers. Additionally, leveraging digital marketing and direct-to-consumer sales channels will further strengthen its market position.
