Yes, Fogg is an Indian brand. It was launched in 2011(2012) by Vini Cosmetics, a company founded by Darshan Patel, who is currently the Founder and Managing Director of the company. Fogg has transformed the Indian deodorant market by introducing the unique “No Gas, No Wastage; 800 sprays guarantee,” which resonated well with consumers, leading to its rapid success in India and beyond.
Brand Information
| Company Type | Subsidiary of Vini Cosmetics |
|---|---|
| Industry | Personal Care |
| Founded | 2011-12 |
| Founder | Darshan Patel |
| Headquarters | Mumbai, India |
| Area Served | India, Southeast Asia, Middle East, Africa |
| Products | Deodorants, Body Sprays, Perfumes |
| Owner | Vini Cosmetics |
| Parent | Vini Cosmetics |
| Website | www.fogg.in |
| Brand Format | Brick-and-mortar, Online (D2C) |
| CEO | Darshan Patel |
Current Status
Fogg has firmly established itself as one of India’s most popular deodorant brands. The brand revolutionized the personal care sector with its unique selling point of “No Gas, No Wastage” and the 800 sprays guarantee. This proposition has resonated well with customers, making Fogg a leading name in the Indian market. Fogg’s innovative approach and wide range of products have helped it capture a large market share, and it has grown significantly in international markets, including Southeast Asia, the Middle East, and Africa.
Future Outlook
As Fogg continues to lead in the Indian deodorant market, the brand is likely to expand further into international markets and strengthen its product portfolio. With Vini Cosmetics’ aggressive global expansion strategy, Fogg may explore new product lines and focus on sustainability, eco-friendly packaging, and natural ingredients to appeal to a broader audience. The brand’s future is poised for growth, both in India and across global markets, as it continues to innovate and provide value to consumers.
Conclusion
Fogg, founded by Darshan Patel under Vini Cosmetics, is an iconic Indian brand that has made a significant impact on the personal care industry. With its unique proposition and wide product range, Fogg has garnered a loyal customer base. The brand’s global expansion and continued innovation are set to ensure its long-term leadership in the deodorant market, solidifying Fogg’s position as a household name in the personal care sector.
