Sports betting generates millions in Southeast Asia, a region that is crucial for the global growth of the sector. According to estimates, the market on the Asian continent generates more money than Europe and Latin America.
Here, we will talk about the present and future of this segment. We will present impressive financial data related to sports betting and iGaming in general, and then we will talk about how you can take advantage of the dynamism of this market to make money on reliable platforms such as 1xBet based on new trends in the sector.
The size of the betting market in Southeast Asia
According to a survey conducted by the IMARC Group, an institute specializing in financial data in different industries, the sports betting market generated USD 3.6 billion in 2024 in Southeast Asia. The agency forecasts annual growth of 9.12% over the next decade, bringing the segment to USD 8.5 billion in 2033. The survey also pointed out which types of bets represent the largest market shares. Check out the ranking:
- Fixed Odds Wagering
- Exchange Betting
- Live Betting
- Pari-Mutuel
- eSports Betting
- Others
These data already show a major trend in the betting world, as eSports betting already stands out as one of the prominent categories. Another survey, published by Altenar, shows that Asia accounts for 54% of all money wagered worldwide through betting on competitive electronic games.
The same survey also provided data on the entire online gambling market in Asia. These figures represent not only sports betting but also all online casinos. It is worth remembering that only legal activities are counted. The statistics are impressive: the market moved USD 36 billion in 2023 on the continent, and the expected annual growth rate is 10.59%. Thus, the forecast is that the segment’s revenue will exceed USD 72 billion in 2030.
The study also compared Asia with Europe and Latin America, two continents intrinsically linked to sports. In Europe, the revenue of the iGaming market was estimated at USD 29 billion, while in LATAM, the figure was USD 12.18 billion.
One of the highlights of the continent is the Philippines, as the country created regulatory standards before many others. Alone, the country generated more than USD 7 billion in the segment. Vietnam, for example, had an estimated revenue of USD 515 million in 2024, with an estimated annual growth of around 8.1% until 2033. However, the number of players is significant in the country. A survey by TGM Research revealed that more than 45% of Vietnamese placed sports bets during 2022.
Another example of success is India. In the country, sports betting revenue is estimated at $2.19 billion. However, the market is already established there, as the expected annual growth is only 5.32% until 2029, which is lower than the global average.
Global betting revenue
Considering only sports betting and excluding online casinos, the market is currently estimated to be worth approximately $109 billion per year. Experts predict that by 2030, the amount should approach $200 billion annually, with annual growth of around 10% per year.
With such growth, more governments around the world are implementing regulatory measures with the aim of raising revenue for the public coffers. These legalization processes will generate a cyclical movement that will bring improvements to the sector, further increasing the growth rate.
With regulations, security is greater for bettors and the platforms themselves. Among the provisions of the legislation are several measures that increase the reliability of companies, such as:
- Measures to encourage responsible gaming by players, who can set deposit limits and self-exclude their accounts.
- Creation of support entities for addicted players.
- Strict identity checks to prevent scams within the platform, including facial verification before financial transactions.
- Constant auditing of the quality and randomness of casino games.
- Reporting to investigative authorities when there is an unusual volume of bets on a line, preventing sports fraud in favor of bettors.
In addition to these security measures, industry regulation also increases competitiveness and provides players with other ways to earn more. Next, we will discuss how to take advantage of this trend to earn extra income while placing sports bets.
How to win on sites like 1xBet and enter this market
With competitiveness growing in the industry, more and more companies are investing in customer retention and loyalty. This creates many promotional opportunities that are beneficial to players. Check out the main types of offers you can take advantage of:
| Type of promotion | How it works |
| Welcome bonus | Companies add value to users’ first deposits. Usually, the amount is doubled up to a specified limit. |
| Weekly bonuses | Betting companies set a day of the week to offer recharge bonuses, which can also reach 100%. |
| Enhanced odds | For popular sporting events, bookmakers often offer special odds, allowing players to make higher profits on relatively predictable and safe betting lines. |
| No-risk bets | Also for major events, bookmakers may offer the possibility of a safe sports bet. If the player loses, they get their money back in the form of free bets. |
| Loyalty programs | Players who bet a lot move up levels and earn points that can be exchanged for bonus amounts to play with. This can also give access to cashback on losses and higher withdrawal limits on each transaction. |
In addition to promotions, several other trends in sports betting bring good opportunities to bettors. With more users, many new statistics platforms are emerging that allow for a detailed study of events. Thus, bettors can find statistical patterns and make informed and safe bets, still with a good profit margin. With artificial intelligence, the analysis process can even be partially automated.
Payment methods have also evolved, allowing instant deposits and withdrawals without fees. Thus, it´s possible to win bets and quickly have the money in your bank account.
With all these factors combined, it´s estimated that more players will enter the segment, which is indicated by the average annual growth of 10% in revenue. But always remember: if you want to start betting, the most important thing is to choose a reputable, secure, and reliable platform.
