Adidas is a German company engaged in the designing and manufacturing of footwear, sportswear, apparel, sports equipment and accessories. It is the largest sports manufacturer in Europe and second largest in the world. Adidas is particularly known for its wide range of athletic footwear, performance wear and sports equipment like footballs. The brand is present in more than 100 countries, with a major presence Europe, Asia and North America.
Adidas operates in India through Adidas India Private Limited. India is one the fastest-growing markets for Adidas. The company has a strong retail network in India, comprising of over 80 directly-owned stores and over 370 franchise stores. Adidas India also has its own e-commerce site and a mobile app. The brand has undertaken multiple strategic initiatives in India, including kit sponsorship for the Indian cricket team and sponsorship for the Pro Kabaddi League.
Brand Ambassador of Adidas in India
Adidas has signed up multiple individuals as its brand ambassadors in India. These high-profile brand ambassadors from both sports and glamour fields appeal to diverse audience and help the brand in strengthening its credibility and image in the market.
Deepika Padukone is the global ambassador of Adidas since the year 2021. She is the face of Adidas’ focus on women’s sports, mental health and inclusivity. Actress Suhana Khan became the brand ambassador of Adidas in June 2025. She particularly promotes Adidas Originals like the Superstar sneaker line.
Indian cricketer Rishabh Pant first became the brand ambassador of Adidas in the year 2016 and continued till 2019. He renewed his association with the brand in the year 2025. Captain of the Indian women’s cricket team, Harmanpreet Kaur, is yet another cricketer who became the brand ambassador of Adidas in the year 2025.
Other celebrities in the roster of Adidas include cricketer Rohit Sharma, sprinter Hima Das, former Miss India Manushi Chhillar, Olympic medalist Mirabai Chanu and Bollywood actor Ranveer Singh.
