Yes, Bisleri is an Indian brand. Despite its Italian roots, the company is now an entirely Indian entity, acquired in 1969 by the Jayantilal Chauhan family of the Parle Group. Since then, Bisleri has become synonymous with bottled water in India, earning the trust and loyalty of millions of customers over decades.
Bisleri Brand Information
- Founded: 1966
- Founder: Italian Dr. Cesari Rossi & Indian Khushroo Suntook; later acquired by Ramesh Chauhan in 1969
- Headquarters: Mumbai, India
- Industry: Packaged Water & Beverages
- Key Products: Bottled water, carbonated drinks, and sanitizers
- Market Share: 32% in India’s organized bottled water market
About the Brand
Bisleri’s journey began as a luxury bottled water brand introduced in Mumbai hotels in the 1960s. Initially sold in glass bottles, Bisleri quickly adapted to changing market needs, switching to PET bottles for convenience. Acquired by Parle, it transitioned into a household name in India. Today, it has over 150 plants and a vast distribution network of 6,000 distributors and 7,500 trucks, serving millions across the nation.
Current Status
Bisleri is India’s leading bottled water brand, dominating the market with a 32% share. It has also diversified its portfolio with premium brands like Vedica and carbonated drinks under the Bisleri Pop range. Furthermore, it has expanded into new markets, including the UAE, and ventured into healthcare with hand sanitizers during the pandemic.
Future Outlook
Bisleri is set to strengthen its position by continuing innovation in product offerings and expanding its global footprint. With increasing partnerships in sports leagues like ISL and IPL, Bisleri is cementing its presence among younger audiences. Strategic advancements in sustainability and recycling are also part of its growth trajectory.
Conclusion
Bisleri exemplifies how a brand with foreign origins can transform into a quintessential Indian household name. From pioneering bottled water in the country to diversifying into soft drinks and international markets, Bisleri continues to redefine hydration with trust, innovation, and legacy.
