BMW Group is a German conglomerate engaged in the manufacturing of luxury vehicles and motorcycles. It is headquartered in Munich, Bavaria, Germany. The company started operations as a manufacturer of aircraft engines before switching to automobiles and motorcycles in the year 1922. In the year 2023, BMW became the ninth largest producer of motor vehicles in the world. The company operates over 30 manufacturing facilities in multiple countries, including India, China, US, UK and Brazil.
BMW India, established in the year 2006, is a wholly-owned subsidiary of BMW Group. It is headquartered in Gurgaon, Haryana. BMW India operates in the premium automobile and motorcycle market under brand names like BMW, BMW Motorrad and Mini. The company’s manufacturing facility in Chennai produces multiple models of cars, including 2 Series, 3 Series, 5 Series and Mini Countryman. BMW India also manufactures motorcycles in collaboration with TVS Motor Company at the latter’s production plant in Hosur, Tamil Nadu.
Brand Ambassador of BMW
BMW’s brand ambassador in India is the legendary cricketer Sachin Tendulkar who is popularly known as the God of Cricket. Tendulkar has been associated with BMW India since 2012 when he was roped in by the company to promote its luxury vehicles. He has been a part of several key promotional events for BMW India, such as the launches of BMW 3 Series, BMW X6 Gran Coupe and BMW X5. Tendulkar also launched BMW M3 and M4 during a grand event at the Buddh International Circuit in the year 2014. The cricketing legend also supports initiatives like BMW Skill Next Program to train young engineers.
Sachin Tendulkar’s massive fan following helps BMW in connecting with a huge customer base in India. His presence at promotional events of the company ensures widespread coverage and boosts brand recall. Moreover, Tendulkar’s clean image helps BMW India in establishing itself as a credible brand.
