Gucci is an Italian luxury fashion house which operates as a subsidiary of Kering, a French multinational company specialising in luxury goods. The brand has a diverse product portfolio, including luxury leather goods, shoes, ready-to-wear, cosmetics, watches, fragrances and home décor products. Gucci has a global network of over 500 department stores, boutiques and franchise outlets. It has a strong presence in China, Japan and United States.
Gucci operates in India through Gucci India Private Limited, which was established in January 2006. The company has five directly managed stores in India. Two stores are located in New Delhi with the rest three in Gurgaon, Mumbai and Bangalore. Apart from physical stores, Gucci products in India are also available on online platforms, such as Ubuy India, Luxepolis, Confidential Couture and others. The brand sells a number of products in the Indian market, including handbags, luggage, shoes, watches, jewelry, fragrances and ready-to-wear.
Brand Ambassador of Gucci in India
Bollywood actress, producer and entrepreneur Alia Bhatt is the only Indian global brand ambassador of Gucci. Her appointment as Gucci’s brand ambassador in February 2023 was extensively covered by the Indian media, and the move was touted by industry experts as an acknowledgement of the growing Indian luxury market by a top brand.
Alia Bhatt made her first appearance as a brand ambassador of Gucci at the Gucci 2024 runway show held in Seoul, South Korea. Earlier, Bhatt provided brand visibility to the company by wearing Gucci at high-profile events like 2023 Met Gala and Cannes Film Festival. Her Instagram follower base of over 90 million is a huge target audience for the brand. Bhatt regularly posts promotional content featuring Gucci products on Instagram which serves to increase engagements for the brand.
Ali Bhatt’s status of a fashion icon in India helps Gucci in improving its traction among India’s affluent section and growing middle class.
