Yes, Fortune is an Indian brand. It is owned by the Adani Wilmar Limited, a joint venture between the Adani Group and Wilmar International, a Singapore-based agribusiness company. Fortune is one of India’s leading edible oil brands and has been a household name in the country for decades, known for its variety of oils, including refined sunflower oil, soybean oil, and rice bran oil.
Fortune Brand Information
| Company Type | Subsidiary of Adani Wilmar Limited |
|---|---|
| Industry | Food and Beverages (Edible Oils) |
| Founded | 1999 |
| Founders | Adani Group, Wilmar International |
| Headquarters | Ahmedabad, India |
| Area Served | India, International Markets |
| Products | Edible Oils (Sunflower Oil, Soybean Oil, Rice Bran Oil, Mustard Oil, etc.) |
| Owner | Adani Wilmar Limited |
| Parent | Adani Group, Wilmar International |
| Website | www.fortunefoods.in |
| Brand Format | Retail, Online (D2C) |
| CEO | Angshu Mallick |
Current Status
Fortune has established itself as one of India’s largest and most trusted edible oil brands. With a range of high-quality products, it enjoys widespread popularity in both urban and rural markets. Fortune’s oils are used in various cooking applications, and it has a significant market share in India. The brand also emphasizes health and quality, ensuring that consumers trust its products for their daily cooking needs. Fortune is widely available through retail outlets, supermarkets, and online platforms, further enhancing its reach and accessibility.
Future Outlook
Fortune is well-positioned to maintain its leadership in the Indian edible oil market. The brand may continue to expand its range by introducing innovative products, such as health-focused oils and sustainable packaging solutions. Furthermore, with rising health consciousness among consumers, Fortune is likely to focus on providing more nutritious and fortified products. Expansion into international markets, where there is a growing demand for Indian food products, could be a significant growth driver for the brand in the coming years.
Conclusion
Fortune, owned by Adani Wilmar, is a prominent Indian brand in the edible oil sector. Its high-quality products, strong market presence, and commitment to innovation have made it a trusted name in Indian kitchens. As the brand looks to expand its offerings and grow internationally, Fortune is poised to remain a market leader in the edible oil category for years to come.
