Yes, Keventers is an Indian-origin brand, though its roots trace back to 1925 when it was founded by Edward Keventer, a Danish dairy entrepreneur. Over the decades, Keventers has evolved into a beloved brand, specializing in classic and custom-style milkshakes. The brand was revived in 2014 after being dormant for decades and is now owned by Super Milk Products Private Limited, headquartered in New Delhi.
Brand Information
| Aspect | Details |
|---|---|
| Founded | 1925, by Edward Keventer (Danish entrepreneur) |
| Current Owner | Super Milk Products Private Limited (Indian) |
| Headquarters | New Delhi, India |
| Specialization | Milkshakes, ice creams, dairy products |
| Presence | Over 200 outlets in India, and operations in Dubai (UAE), Nairobi (Kenya), and Nepal |
| Unique Selling Point | Vintage-style glass milkshake bottles, classic recipes, and nostalgic branding |
Current Status
Keventers is thriving in the competitive milkshake and dessert market, operating over 200 outlets across India and internationally. Known for its nostalgic glass bottles and creamy milkshakes, the brand has successfully re-established itself as a premium name in the industry. Despite facing challenges like quality concerns in the past, the brand continues to grow, leveraging its legacy and innovative flavors.
Future Outlook
Keventers plans to expand its footprint both within India and internationally. With increasing consumer demand for innovative dessert options, the company aims to diversify its menu and tap into more metropolitan and tier-2 cities. The focus remains on maintaining quality and introducing modern adaptations of classic recipes to appeal to the younger generation. Additionally, its strategic branding and emphasis on nostalgia-driven marketing make it a formidable player in the Indian food and beverage sector.
Conclusion
Keventers is a perfect blend of legacy and innovation, offering high-quality milkshakes while staying true to its heritage. Despite its dormant years, the brand’s revival has proven successful, making it a household name in India once again. With robust expansion plans and a focus on modern consumers, Keventers is poised to retain its position as one of India’s favorite milkshake brands.
