No, ONLY is not an Indian brand. It is a European fashion brand that originated in Denmark and is part of the Bestseller Group, a privately held family-owned company. ONLY specializes in trendy, high-quality women’s apparel and has a strong global presence, including in India.
Brand Information
| Brand Name | ONLY |
|---|---|
| Founded | 1995 |
| Parent Company | Bestseller Group |
| Headquarters | Brande, Denmark |
| Industry | Fashion and Apparel |
| Product Categories | Denim, Tops, Dresses, Jackets, Accessories |
| Popular Products | ONLY Denim, Graphic Tees, Casual Dresses |
| Presence in India | Launched in India in 2010 |
| Website | only.in |
Current Status
ONLY has established itself as a prominent women’s fashion brand in India. Operated by Bestseller India, ONLY is available in over 50 exclusive brand outlets and is also retailed through leading multi-brand stores and e-commerce platforms. Known for its chic and youthful designs, ONLY caters to the fashion-forward urban women in India.
The brand frequently collaborates with influencers and celebrities for campaigns, making it highly popular among millennials and Gen Z.
Future Outlook
- Retail Expansion: Plans to open more exclusive brand outlets in tier-2 and tier-3 cities in India.
- Sustainable Fashion: Focus on sustainable and eco-friendly collections to align with global and local consumer preferences.
- Digital Growth: Strengthening its e-commerce presence and adopting AI-driven personalization for online shoppers.
Conclusion
ONLY is a European brand that has successfully carved out a significant market in India with its stylish and trendy offerings. While it is not an Indian brand, its widespread presence and appeal among Indian consumers have made it a key player in India’s women’s fashion segment
