Yes, Roadster is an Indian brand. It is a private label launched and owned by Myntra, an Indian e-commerce company headquartered in Bengaluru, Karnataka. Myntra introduced Roadster in 2012 to cater to the growing demand for affordable, trendy, and rugged casual wear. The brand is designed and developed entirely in India, making it a proud Indian-origin brand.
Brand Information
| Aspect | Details |
|---|---|
| Founded | 2012, Bengaluru, India |
| Current Owner | Myntra (a subsidiary of Flipkart Group) |
| Headquarters | Bengaluru, Karnataka, India |
| Specialization | Casual wear, denim, footwear, accessories |
| Presence | Predominantly online via Myntra, Flipkart, and select offline stores |
| USP in India | Affordable, rugged, and adventure-inspired casual fashion for the youth |
Current Status
Roadster has emerged as one of Myntra’s top-performing private labels and one of the best-selling casual wear brands in India. Known for its adventure-inspired designs, the brand offers a wide variety of products, including T-shirts, jeans, jackets, footwear, and accessories. Roadster products are widely available on Myntra, Flipkart, and in select offline experiential stores in metro cities.
Future Outlook
Roadster plans to expand its offline footprint through experiential stores in major cities and tier-2 locations. The brand is also focusing on introducing sustainable fashion options, including eco-friendly fabrics and manufacturing processes. Leveraging Myntra’s and Flipkart’s extensive reach, Roadster is well-positioned to strengthen its presence across urban and semi-urban markets in India. The brand’s innovative designs and affordability will continue to attract India’s young and dynamic consumer base.
Conclusion
Roadster, a homegrown Indian brand by Myntra, has successfully carved a niche for itself in the casual wear segment with its rugged, adventure-inspired designs and affordable pricing. Its popularity among young Indian consumers highlights the brand’s understanding of local tastes and preferences. With plans to expand its offline presence and focus on sustainability, Roadster is poised to further strengthen its position as a leading fashion brand in India while contributing to the growth of Indian-origin labels on the global stage.
