Yes, Scullers is an Indian brand. Launched in September 1999 by Indus League, Scullers is now a part of Future Lifestyle Fashions Ltd., under the Future Group. Inspired by sculling, a globally popular rowing sport, the brand epitomizes a timeless lifestyle and appeals to urban men and women who value sophistication and elegance.
Scullers Brand Information
| Brand Name | Scullers |
|---|---|
| Founded | September 1999 |
| Founder/Parent | Indus League (Future Lifestyle Fashions Ltd., Future Group) |
| Headquarters | Bengaluru, India |
| Industry | Apparel and Fashion |
| Product Categories | Casual Wear, Semi-Formal Wear, Accessories |
| Popular Products | Polo Shirts, Chinos, Dresses, Jackets |
| Market Presence | Pan-India |
Current Status
Scullers has firmly positioned itself as a leading lifestyle brand in India, catering to mature, urban men and women who have achieved success in life. The brand offers a stylish yet understated aesthetic, making it a favorite among consumers seeking quality and sophistication.
Market Position:
Scullers is available in exclusive brand outlets, large-format retail stores, and on major e-commerce platforms. Its collections combine sporty and contemporary attitudes, resonating with its target audience.
Popularity:
The brand is particularly recognized for its chinos, timeless polo shirts, and its women’s line, Scullers for Her, which was India’s first western women’s wear brand.
Future Outlook
Scullers aims to expand its reach and adapt to the changing demands of the Indian fashion market.
- Sustainability: Introducing eco-friendly and sustainable clothing lines to align with modern consumer values.
- Digital Transformation: Enhancing its online presence to reach a broader audience, particularly younger consumers.
- Regional Expansion: Increasing its footprint in smaller cities and towns to tap into untapped markets.
- Innovation: Continuing to refresh collections to reflect global trends while staying true to its core values of elegance and sophistication.
Conclusion
Scullers, launched in 1999, is a quintessential Indian lifestyle brand that reflects the elegance of sculling. With its sporty, timeless appeal, and a focus on quality, Scullers has become a favorite among urban men and women. As it continues to innovate and expand, the brand remains a strong contender in India’s competitive fashion industry.
