No, Vivo is not an Indian brand. Vivo Mobile Communication Co., Ltd., doing business as Vivo, is a Chinese multinational technology company. Founded in 2009, Vivo has established itself as a prominent player in the global smartphone market, including India, where it enjoys significant popularity.
Vivo Brand Details
- Founded: 2009
- Founder: Shen Wei
- Headquarters: Dongguan, Guangdong, China
- Industry: Consumer Electronics
- Key Products: Smartphones, smartphone accessories, software, online services
- Operating System: Origin OS (China) and Funtouch OS (global)
- Market Share: 15.8% of the Indian smartphone market (as of 2024)
- Employees: Approximately 40,000 globally
- Research and Development Centers: 10, located in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi’an, Taipei, Tokyo, and San Diego
- Global Presence: Operates in over 60 countries, serving 400+ million users
About the Brand
Vivo specializes in designing smartphones and software, integrating features such as advanced camera systems and cutting-edge imaging technology. Its proprietary software, Origin OS (China) and Funtouch OS (elsewhere), enhances user experience. Vivo entered India in 2014 and has become a key player in the market, thanks to its competitive pricing and innovative features. In 2020, Vivo partnered with Zeiss to co-develop advanced imaging technologies, showcased in the Vivo X60 series.
Current Status
Vivo is a leading smartphone brand in India, known for its high-quality devices and strong offline presence. It actively supports the “Make in India” initiative by manufacturing phones locally. Globally, it is present in 60+ countries, including Europe, where it entered in 2020.
Future Outlook
Vivo plans to strengthen its global presence by advancing its R&D efforts, enhancing mobile imaging systems, and expanding into new markets. In India, Vivo aims to increase its market share through innovative products and localized strategies.
Conclusion
Although Vivo is a Chinese brand, its investments in India, such as local manufacturing and targeted marketing, have made it a trusted name among Indian consumers. Vivo continues to innovate and expand, cementing its place as a major player in the global and Indian smartphone markets.
