Yes, Wrogn is an Indian brand. Established as a youth-centric fashion label, Wrogn is co-owned by Universal Sportsbiz Pvt. Ltd. (USPL) and Indian cricket superstar Virat Kohli, who is also its brand ambassador.
Brand Information:
| Aspect | Details |
|---|---|
| Founded | 2014 |
| Headquarters | Bengaluru, India |
| Specialization | Casual wear, including T-shirts, jeans, jackets, and accessories |
| Product Range | Men’s fashion apparel and accessories |
| Retail Presence | Exclusive brand outlets, multi-brand stores, and e-commerce platforms like Myntra and Flipkart |
| Parent Company | Universal Sportsbiz Pvt. Ltd. (USPL) |
Current Status:
Wrogn has established itself as a leading youth-focused fashion brand in India. Its edgy and unconventional designs appeal to millennials and Gen Z audiences. The brand leverages its association with Virat Kohli to connect with its target demographic. Wrogn is available through multiple retail channels, including over 250 stores across India and leading online platforms.
Future Outlook:
Wrogn is expected to expand its retail footprint and product portfolio to cater to the growing demand for stylish yet affordable casual wear. With the increasing popularity of online shopping, the brand is also focusing on strengthening its presence in e-commerce. It aims to maintain its position as a trendsetter in the Indian fashion market.
Conclusion:
Wrogn is a quintessential Indian brand that resonates with the country’s youth through its bold and contemporary designs. Its partnership with Virat Kohli and focus on innovation ensure that it remains a strong player in the Indian fashion industry.
