Yes, Plum is an Indian brand. Established in 2013 by Shankar Prasad, Plum is a vegan, cruelty-free, and toxin-free beauty brand that has revolutionized the skincare and beauty industry in India. The concept of vegan beauty and body products was relatively unknown in India when Plum was launched, making the brand one of the first to introduce such products to the Indian market.
Plum Brand Information
| Brand Name | Plum |
|---|---|
| Founded | 2013 (India) |
| Founder | Shankar Prasad |
| Headquarters | Bengaluru, Karnataka, India |
| Product Categories | Skincare, Haircare, Bodycare, Personal Care, Makeup |
| Popular Products | Face masks, serums, moisturizers, cleansers, sunscreens |
| Awards & Recognition | Best Skincare Brand (2020 – Economic Times) |
| Presence | Available across India and online globally |
Current Status
Plum was founded with the vision to provide 100% vegan, cruelty-free, and toxin-free beauty products made from sustainable, plant-based ingredients. The brand quickly gained popularity, and by 2022, Plum was serving over half a million customers a month. Plum’s product range includes skincare, haircare, bodycare, and makeup products that cater to a growing market of health-conscious consumers.
Plum’s online presence is strong, with significant sales coming from platforms like Nykaa, Amazon, Flipkart, and its own website. It also has an offline presence in over 250 towns and cities in India through nearly 1,000 assisted outlets like Shoppers Stop and over 10,000 unassisted outlets. The brand’s portfolio now includes two other brands: Phy (men’s grooming) and Plum BodyLovin’ (bath and body products).
Future Outlook
Plum’s growth trajectory is set to continue, with the brand planning to expand its offline presence, including exclusive outlets in Mumbai and Chennai. The demand for vegan and cruelty-free beauty products is growing, and Plum’s commitment to ethical and clean beauty makes it well-positioned to capture a larger share of the market. Additionally, Plum’s focus on sustainability and clean beauty aligns with global trends, helping the brand establish a solid foundation for further expansion, both in India and internationally.
In conclusion, Plum is a proudly Indian brand that has carved a niche for itself by offering vegan, cruelty-free, and toxin-free beauty products. With a growing customer base and expansion plans for both online and offline sales, Plum is set to remain a dominant player in the Indian beauty industry. Its innovative approach to clean beauty, commitment to sustainability, and ethical practices ensure that it resonates with the modern, eco-conscious consumer.
