Yes, Roadster is an Indian brand. Launched in 2012 by the e-commerce platform Myntra, Roadster has become synonymous with rugged and stylish apparel, catering to the adventurous spirit of the Indian youth.
Roadster Brand Information
- Year of Inception in India: 2012
- Founder: Myntra’s founding team, including Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena
- Headquarters: Bangalore, India
- Industry: Fashion and Apparel
- Key Products/Services: Casual wear, including t-shirts, jeans, jackets, and accessories
- Market Share: Significant presence in India’s online fashion market
- Share Price Value: Not applicable (privately held company)
- Number of Roadster Store Outlets in India: Operates primarily online through Myntra; specific numbers not provided
- Is the Roadster Listed?: No
- Website Address: https://www.roadsterlife.com
- Does Roadster Provide Franchises?: No
- Country of Origin: India
About the Brand
Roadster was introduced by Myntra in 2012 to fill a gap in the Indian market for affordable, high-quality casual wear inspired by the open road and adventure. The brand draws inspiration from global fashion trends, particularly those resonating with a youthful and adventurous demographic. Roadster’s product range embodies a rugged and outdoorsy aesthetic, offering t-shirts, jeans, jackets, and accessories at accessible price points.
Current Status
As of 2023, Roadster remains one of Myntra’s most successful in-house brands, thriving primarily online. The brand has enhanced its visibility through strategic marketing and collaborations while also venturing into offline retail to reach a broader audience. Its quality and affordability have solidified Roadster’s position in the competitive fashion industry.
Future Outlook
Roadster plans to expand its product range, enhance the online shopping experience through technology, and focus on sustainable fashion practices. These initiatives align with evolving consumer demands for innovation and environmental consciousness.
Conclusion
Roadster exemplifies the success of an Indian brand in the competitive fashion industry. By understanding and catering to the preferences of the Indian youth, it has established itself as a go-to choice for casual and adventure-inspired apparel. With its continuous innovation and commitment to quality, Roadster is poised for sustained growth.
