Yes, Madame is an Indian brand. Established in the early 1990s, it is a women’s western-wear fashion brand headquartered in Gurugram, Haryana. Owned by Jain Amar Group, Madame caters to the young, fashion-conscious woman and offers trendy, affordable, and quality western wear. The brand operates globally and has over 800 employees, engaging more than 250,000 women every week across 500 retail touchpoints, including over 150 Exclusive Branded Outlets (EBOs), multi-brand outlets, and its online presence.
Madame Brand Information
| Aspect | Details |
|---|---|
| Founded | Early 1990s, in India |
| Current Owner | Jain Amar Group |
| Headquarters | Gurugram, Haryana, India |
| Specialization | Women’s western wear, clothing, accessories (handbags, footwear, sunglasses) |
| Presence | India, Saudi Arabia, and online platforms (Glamly.com) |
| Target Audience | Teenage and younger women |
| Retail Outlets | Over 150 EBOs, 500 retail touchpoints including Store-in-Store Outlets and multi-brand outlets |
| USP in India | Trendy, affordable, and high-quality fast fashion catering to young Indian women |
History
Madame was created to offer fashionable, world-class western wear for Indian women. It was launched by Jain Amar Group in the early 1990s when the Indian market for women’s western wear was dominated by imports from countries like China and Thailand. This inspired the creation of Madame to provide stylish, high-quality fashion to Indian consumers.
- First EBO: Opened in Mumbai in 2002.
- First E-shop: Launched in 2008.
- International Expansion: Madame opened its first international store in Saudi Arabia (KSA) in 2011, reaching over 100 retail outlets in India.
- Website Launch: In 2018, Madame launched its official e-commerce platform, www.glamly.com, offering products across its three sister brands.
Products and Services
Madame is known for its fast fashion, offering women’s western wear and accessories such as handbags, footwear, and sunglasses. The brand’s collections include both casual wear and partywear, offering trendy, international styles tailored to Indian tastes
Retail and Expansion
Madame has expanded rapidly over the years, with notable milestones:
- 2002: Opened the first exclusive store in Mumbai.
- 2009: 58 exclusive stores across 42 cities.
- 2010: 64 exclusive stores, with 600 multi-brand outlets.
- 2014: Expanded to 102 exclusive stores in India and entered Saudi Arabia with four stores.
Launch of GLAMLY
GLAMLY is the official online platform for Madame, along with its sister brands CAMLA Barcelona and MSecret. The platform was launched to meet the growing demand for online shopping and cater to the increasing digitalization of fashion retail.
Sustainable Fashion
Madame is committed to sustainability and aims to become a 100% eco-friendly organization. The brand focuses on using recycled materials and high-quality locally sourced fabrics. Their goal is to be a carbon-negative company, emphasizing their dedication to nature and environmentally conscious practices.
Recent Developments
- Celebrity Endorsement: In 2021, actress Tara Sutaria was roped in as the brand ambassador for Madame. The campaign, #MakeNowYours, showcased a dreamy collection of spring-summer and autumn-winter styles.
- Launch of Perfume Line: In 2023, Madame entered the fragrance market with the launch of Lueur by Madame, a premium French fragrance, with actress Shanaya Kapoor as the face of the campaign.
Future Outlook
Madame continues to expand its footprint in India and internationally, exploring new product categories and focusing on sustainability. The brand is working to strengthen its presence in digital retail platforms while introducing new collections and diversifying its product range.
